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Toyota says plural of Prius is "Prii"

Feb 21st 2011 11:31 AM EST




The world can now rest easy. Toyota has officially embraced "Prii" as the plural of Prius. The Japanese automaker made the announcement over the weekend at the 2011 Chicago Auto Show after inviting the public at large to vote for the phrase that best fit the company's new gaggle of hybrids. The voting kicked off on January 10th at the Detroit Auto Show, and while Priuses, Prius, Prium and Prien all surfaced as possibilities, Prii took home the majority of votes with 25 percent of the more than 1.8 million ballots cast.

To mark the occasion, Dictionary.com has updated its Prius listing with the appropriate word for more than one Prius hybrid.

Toyota has made it clear that the company intends to grow the Prius family in the near future with the addition of production versions of the seven-passenger Prius V and the more compact Prius C Concept. Now we just have to figure out what to call Prius drivers in polite society.

Hit the jump for the full press release.

[Source: Toyota]
Show full PR text
Toyota Announces the Plural of Prius

Decade-Long Debate Laid to Rest with Recognition of the Term 'Prii'

TORRANCE, Calif., February 20, 2011 ?Toyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected 'Prii' as the preferred plural term for Prius.

The Prius Goes Plural voting campaign was launched on January 10 at the North American International Auto Show in Detroit and challenged the public to help the automaker determine the plural nomenclature of Prius. The campaign coincided with the world premiere of the Toyota Prius family of vehicles. With 25 percent of the votes, Prii becomes the word not only
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Filed under: Hybrid, Etc., Marketing/Advertising, Toyota
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